GTM Engineer & Product Marketer

I build the systems that run go-to-market.

6+ years turning B2B SaaS growth into repeatable machinery: outbound engines, lifecycle automation, and AI-assisted workflows, paired with the product marketing craft to make every message land. Positioning, personas, and launches.

Let's connect Email me
$0MRR pipeline engineered
$0Meetings booked via outbound
0Retention lift
AI-native GTM workflows
Positioning & personas
Outbound systems at scale
Ronak Shah
About me

Where GTM engineering meets product marketing

Most marketers run campaigns. I build systems. At Phyllo, a B2B creator-data API platform, my outbound engine drove $300K MRR in qualified pipeline and $1M+ in booked meetings; my lifecycle automation added $82K in booked revenue.

On the product marketing side: persona-level positioning for C-suite, Product, and Engineering buyers, Product Hunt launches, and messaging that turns API infrastructure into stories buyers act on. Systems make GTM scale; story makes it convert. I do both.

GTM EngineeringProduct Marketing Outbound AutomationPositioning Lifecycle OrchestrationLaunches AI WorkflowsCRO & Analytics
⚙️

Systems Builder

Outbound, lifecycle & enrichment workflows across 30+ GTM tools

🧭

API-First PMM

Positioned developer infrastructure for agencies, BGV firms & platforms

🤖

AI-Native

ChatGPT, Claude & agentic workflows wired into daily GTM ops

📣

Creator Lens

150K+ brand channel grown; 44K+ personal audience on YT & IG

Experience

Work experience

Every role, read through a GTM-engineering and product-marketing lens.

May 2024 - Present Current

Head of Growth

Phyllo · B2B Creator Data API Platform · Pune, India
  • Engineered the outbound system across cold email, LinkedIn & multi-touch sequences, generating $300K MRR in qualified pipeline and $1M+ in booked meetings from net-new accounts
  • Wrote persona-level positioning & sequences for C-suite, Product, and Engineering buyers
  • Built lifecycle automation (re-engagement, trial nurture, expansion) driving $82K in booked revenue
  • Ran Product Hunt launch; grew Thousand Faces Club, Phyllo's brand channel, to 150K+ subscribers
  • Operated a $30K/month paid engine and led a 6-member team; lifted acquisition 35% and funnel conversion 20%
Jul 2022 - Jan 2024

Growth Marketer

saasguru · B2B SaaS Education Platform · Sydney, Australia (Remote)
  • Built the lifecycle system (push, WhatsApp & triggered journeys) that took app retention from 2% to 24% (12×)
  • Lifecycle programs generated revenue within the first two weeks of deployment
  • Grew YouTube 0 → 10K subscribers in 6 months with a data-driven content engine
  • Owned end-to-end SEO mapped to high-intent queries; drove +20% lead volume & quality via continuous A/B testing
Jul 2021 - Jun 2022

Marketing Manager

Josh Software · B2B Technology Services · Pune, India
  • Led performance & search marketing for a long-cycle technical buyer, early training in developer-adjacent positioning
  • Built SEO & content programs aligned to buyer intent, lifting organic visibility and inbound qualified pipeline
  • Established a structured, analytics-driven funnel optimization practice
Jan 2019 - Jun 2021

Digital Marketing Specialist

Touchwood Automation & Artisights · Pune, India
  • Grew TappAV Instagram to 25K+; ran content calendar, paid amplification & community
  • Managed Penguin India (377K+) and Penguinsters publisher accounts
  • Owned ROI-positive campaigns end-to-end; measured with Google Analytics & Tag Manager
Selected work

Systems I've shipped

Not campaigns. Machines. Each one is a repeatable pipeline with inputs, logic, and measurable output.

enrich → segment → sequence → book → route

Outbound Revenue Engine

Multi-channel outbound at Phyllo: Apollo & Bitscale enrichment feeding Smartlead/Instantly sequences, LinkedIn touches, and HubSpot routing, with AI-assisted personalization per ICP.

$300K
MRR qualified pipeline
$1M+
Meetings booked
ApolloSmartleadBitscaleHubSpotAI copy
trigger → nurture → re-engage → expand

Lifecycle Revenue Machine

Trigger-based email, push & WhatsApp journeys across re-engagement, trial nurture, and expansion. The automation layer that keeps the sales calendar full without human touch.

$82K
Booked revenue
12×
Retention lift
WebEngageCleverTapActiveCampaignWhatsApp API
position → package → launch → amplify

Launch & Positioning Playbook

Product marketing for an API product: translated creator-data infrastructure into use-case narratives for agencies, BGV firms & influencer platforms; shipped the Product Hunt launch and built the brand's media arm.

150K+
Brand channel subs
PH
Launch shipped
PositioningProduct HuntContent engineDev messaging
spend → test → learn → reallocate

Paid Experimentation Engine

$30K/month across Google, Meta & LinkedIn run as a testing system, not a budget: CAC/LTV-aware bidding and structured A/B loops on creative, audiences & landing pages.

22.8M+
Impressions
7 to 9%
Top CTR
Google AdsMeta AdsGA4MixpanelHotjar
Hiring me?

What you get in the first 90 days

No ramp-up theatre. This is how I start at every company, including yours.

Days 1 to 30

Audit & quick wins

Map your funnel, ICPs, and tooling. Fix the leaks that pay for my salary first: deliverability, tracking, broken handoffs. Ship the first outbound experiments.

Days 31 to 60

Build the engine

Stand up the core system: enrichment, sequencing, lifecycle triggers, and reporting wired into your CRM. Positioning and persona messaging locked with sales.

Days 61 to 90

Scale what works

Double down on winning channels, kill the rest. You get a pipeline dashboard, a repeatable playbook, and a growth machine that runs without babysitting.

Toolkit

The stack behind the systems

Automation & Ops

ZapierMakeBitscale ApolloInstantlySmartleadLemlist

AI & Workflows

ClaudeChatGPTNotion AI AI-assisted GTM workflows

CRM & Lifecycle

HubSpotSalesforceZoho ActiveCampaignWebEngageCleverTap

Paid & Analytics

Google AdsMeta AdsLinkedIn Ads GA4GTMMixpanelHotjar

SEO & Content

AhrefsSEMrushYouTube StudioHootsuite

Web & Design

WebflowUnbounceFigmaCanva
Get in touch

Need someone who can
build it and sell it?

Open to GTM Engineering and Product Marketing roles in B2B SaaS and API-first companies, anywhere the growth system needs an architect.

Let's connect on LinkedIn ✉ connect.ronak1@gmail.com
☎ +91 84466 73466 ◉ Pune, India